Help us improve this page. A recent class action lawsuit against Cento Fine Foods Inc. alleges that the company has been deceiving many consumers when claiming that its canned San Marzano tomatoes were the “certified,” real deal San … All rights reserved. “…Cento firmly refutes all of the ignorant, inaccurate, and wrongful claims in the complaint and is astounded by the lack of factual information therein.”. The same variety of tomato can be grown elsewhere, but it won’t be an official San Marzano. It seeks to create a class of consumers that could include thousands of people nationwide who have bought the tomatoes, claiming that those customers are entitled to relief because the tomatoes are not true San Marzanos and shoppers would not have paid a premium if they had known the truth. 27 27 ratings. The class-action lawsuit, filed in San Francisco, stated that Cento was falsely marketing their San Marzano tomatoes as “authentic” and grown in Agro Sarnese Nocerino, an area in Southern Italy with “rich volcanic soil,” the Cherry Hill Courier-Post reported. Cento Certified San Marzano Whole Peeled Plum Tomatoes are grown in the Sarnese Nocerino area of Italy, renowned for its especially fruitful soil as a result of its proximity to Mount Vesuvius. But not all San Marzano tomatoes are DOP — that all depends on whether a producer wants to go through the … Consumers also claimed the company’s product lacked the consortium — Consorzio di Tutela del Pomodoro San Marzano DOP — that certifies products as genuine San Marzano tomatoes. After months of delay in their response, we were notified that our label no longer conformed to their requirements,” the statement continued. Those standards don’t apply in the United States, meaning sellers can use the widely recognized name on tomatoes that wouldn’t pass muster in their homeland. The online food magazine TASTE described the tomato variety in a 2017 article as “the fake Rolex of canned foods,” citing comments from an Italian official that at most, 5 percent of the tomatoes marketed as San Marzanos in the United States were legitimate. 3X Cento Certified (DOP) SAN … ©2020 FOX News Network, LLC. Non-GMO. A 28-ounce can of Cento’s San Marzano peeled tomatoes costs $3.69 at Target, versus a 28-ounce of Red Pack’s canned whole peeled tomatoes at $1.69. Cento has lawfully chosen to use Agricert, a third party certifying body in Italy, to verify the authenticity of the Cento San Marzano tomatoes. Cento Fine Foods was left stewing last week after three California consumers filed a lawsuit claiming the New Jersey-based company was selling cans of San Marzano tomatoes that weren’t really the famed fruit, reports said. This commonly available organic supermarket brand uses a similar breed of tomato as the classic San Marzano, but it's grown in California rather than the San Marzano region of Italy. Cento Tomato Class Action Lawsuit. A lawsuit claimed Cento's San Marzano tomatoes were not authentic. The New York Times reported in 2015 that some companies sold American-grown tomatoes as San Marzanos, and that Italian authorities “regularly seize” cans of counterfeit tomatoes. These are SM tomatoes grown in the San Marzano region of Italy, in volcanic soils perfect for growing tomatoes. Second, the "DOP… The lawsuit alleged shoppers were being deceived and taken advantage of because they were purchasing Cento’s cans of San Marzano tomatoes "instead of other tomatoes, because, rightly or wrongly, consumers believe San Marzano tomatoes have a superior look and taste.” It acknowledged that Cento “may sell some 'San Marzano' tomatoes that are grown in the Agro Sarnese Nocerino,” but the company does not disclose its lack of DOP certification. With groundbreaking Find My Field and PAC Traceability, consumers are able to pinpoint the exact field in which the tomatoes in each can of Cento Certified San Marzano Tomatoes are grown,” part of the statement read. Class Actions. Rega San Marzano DOP Authentic Whole Peeled Plum Tomatoes. FAQ - Updated Privacy Policy, A lawsuit claimed Cento's San Marzano tomatoes were not authentic. A complaint filed in the suit claims a tool on Cento’s website that allows buyers to find the field where each can of tomatoes was grown shows that some of the tomatoes were grown elsewhere in Italy’s Campania region. Post was not sent - check your email addresses! They continue to follow the same high-quality standards that Cento has always stood by,” read the statement under the page “The Truth About San Marzano Tomatoes.”, “After our new crop was approved and certified authentic in 2010, a new organization was appointed in Italy to govern our labels. The plant literally sits in the shadow of Mount Vesuvius, … Our Cento Certified San Marzano Tomatoes … Sclafani packs fresh, vine ripened tomatoes in tomato juice that has a slightly thicker texture. Shipping & Returns. All Access Digital offer for just 99 cents! He commutes by foot, car, BART, bus and ride-hailing app -- sometimes all in one day. 4.3 out of 5 stars with 27 reviews. Nico Savidge is a reporter covering transportation for The Mercury News and East Bay Times. But a new lawsuit alleges that one of America’s most popular brands of the canned tomatoes aren’t true San Marzanos at all — they’re impostors, slapping the revered name onto lesser tomatoes to command a higher price tag. Hot chocolate bombs, a TikTok obsession, hit the Bay Area, Two new In-N-Out Burgers in Colorado with hours-long wait declared COVID-19 outbreaks, Mexican restaurant, La Guerrera’s Kitchen, reopens in Old Oakland, Recipe: This super simple cassoulet is a perfect dish for the hectic holidays. San Marzano DOP (Protected Designation of Origin) Authentic Whole Peeled Plum Tomatoes by Rega, Giant Food Service Size (28 Ounce Each), Imported From Italy D.O.P certified (Protected Designation of Origin) San Marzano … Plaintiff Ricardo Sibrian says that Cento Fine Foods sells canned tomatoes from Italy labeled as “Certified San Marzano… Cento is the only United States brand that has its production facility in the Sarnese Nocerino area of Italy, literally in the shadow of Mount Vesuvius. The company said the tomatoes are certified by a third-party organization, Agri-Cert, to make sure it followed harvesting, growing and processing procedures while handling San Marzano tomatoes. Our San Marzano … Q&A. The red and yellow circle on the label above as well as the circle underneath it indicate these are certified San Marzano … At a glance. Recently featured on Dr Oz as one of the top 5 super foods, don't be fooled by "San MarzanoTomatoes" grown in canned in the US. The reason is in part the almost mythical reputation the meaty, oblong plum tomatoes enjoy in the food world, as well as the high standards of the San Marzano title. 28 oz (800 grams) - San Marzano, Italy. This sauce is perfect to serve over your favorite pasta cut and is … “Due to the unreasonable nature of the new label requirements, Cento decided to remove the DOP seals from our label: however, they remain certified San Marzano tomatoes and continue to follow the high-quality standards.”. When the tomatoes are canned, they are required to have a DOP … Any suggestion to the contrary is absolutely false.”, Get Morning Report and other email newsletters. Cento Lawsuit; San Marzano Tomato False Claims. A class action lawsuit alleges that San Marzano tomatoes sold by Cento Fine Foods are misrepresented and are really less desirable tomatoes. How to choose the right auto insurance coverage for your new car. The suit, filed by three Northern California home cooks in federal court last week, accuses the New Jersey food company Cento of “false, misleading and deceptive advertising” on cans labeled as San Marzano tomatoes. Cento issued a statement on its website insisting it was selling San Marzano tomatoes and explained why the cans did not bear the DOP seals. What first made American cooks seek out San Marzano tomatoes were cans of the official DOP San Marzano tomatoes, grown in a relatively small region between Naples and Salerno. These were the only certified San Marzano tomatoes in the tasting, with a pleasant acidity and … Sorry, your blog cannot share posts by email. That case has not yet been resolved. Market data provided by Factset. “At Cento, we take pride in the truthfulness and accuracy of our product labels,” the company said in a statement. Watch Tony as he compares sevral different types of DOP San Marzano with non DOP San Marzano's and domestically grown tomatoes. Nutritious. “We assure you, in no way has this product’s certifications and quality standards changed,” the company wrote. It also states that while Cento’s distinctive yellow cans boast “certified” in bold letters, they do not bear the marking of an Italian consortium that confers the San Marzano title. The undisputed king of the La Valle line is the canned whole peeled San Marzano DOP plum tomato. Cento San Marzano Peeled Tomatoes 28oz. The lawsuit seeks damages for Cento consumers in California and throughout the U.S. Melissa Weiner, the attorney for those who filed the suit, told KGO-TV that the lawsuit seeks to reimburse shoppers who’ve been duped by Cento. A graduate of the University of Wisconsin, he previously wrote for EdSource, the Wisconsin State Journal and The Janesville Gazette. Rega Rega San Marzano Tomatoes ($4.60 to $6) San Marzano D.O.P. Label info. Much like how Champagne can only be called champagne when grown in the Champagne region in France, San Marzano tomatoes must be grown in the Agro Sarnese-Nocerino region of Italy to be called such. Quotes displayed in real-time or delayed by at least 15 minutes. Distinct in flavor, these San Marzano tomatoes are grown in Agro Nocerino-Sarnes region of Italy, renowned for its especially from its proximity to Mount Vesuvius. $3.69. Though this tasting is not as scientifically rigorous as it might be, there were some interesting observations. The lawsuit filed in U.S. District Court for the Northern District of California alleges that while Cento processes the tomatoes it sells as San Marzanos from the Agro Sarnese-Noceino, many of them are actually grown outside that zone. *DOP stands for Denominazione d’Origine Protetta … Due to the unreasonable nature of the new label requirements, Cento decided to remove the DOP seals from our label: however, they remain certified San Marzano tomatoes and continue to follow the high-quality standards. “Cento exceeds industry standards in production and has always operated with the highest integrity. This material may not be published, broadcast, rewritten, or redistributed. Bella Terra Organic San Marzano, $4.99: B+ “That’s a completely different tomato right there,” said … They are some of the world’s most prized tomatoes, beloved by chefs for their low acidity and brilliant red color, the key to great Italian sauces, the products of rich volcanic soil in the coastal fields around Mount Vesuvius. “Cento Certified San Marzano Tomatoes have been, and continue to be grown and produced, in the Sarnese Nocerino area of Italy. This isn’t the first time the legitimacy of the Sam Marzano tomatoes on American grocery store shelves has been questioned. Lawsuit claims Cento’s prized San Marzano…, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), Police: Suspicious blast wounds 3 in Nashville on Christmas, Lawsuit claims Cento’s prized San Marzano tomatoes are impostors. Cento also said in a separate statement to KGO-TV that the lawsuit was brought forward with “a mere allegation.”, “Cento is the only brand to have full traceability, sustainability, and transparency of San Marzano tomato products. The plum tomatoes, grown at the base of Mount Vesuvius, are a favorite among tomato lovers because of their sweet flavor and low acidity, according to the kitchn. DOP is … The back of the can says "Product of Italy....These Cento San … It also states that while Cento’s distinctive yellow cans boast “certified” in bold letters, they do not bear the marking of an Italian consortium that confers the San Marzano title. MCDONALD’S NOT READY TO JUMP ON THE PLANT-BASED MEAT BANDWAGON YET, PAPA JOHN’S EMBATTLED FOUNDER SELLS SOME 3.8M SHARES, REMAINS LARGEST INDIVIDUAL SHAREHOLDER, Nashville bar owner: Explosion 'knocked us ... out of bed', AT&T outage reported across region after Nashville explosion, Economist Steve Moore: 'We're spending too much money' on coronavirus relief, Home insurance companies will reduce premiums if you have these smart devices, Today's mortgage refinance rates crawl upward | December 23, 2020, Today's mortgage rates don’t budge for nine straight days | December 23, 2020. Ciao San Marzano Tomatoes are *DOP certified and are imported from Italy to provide you with the best, and most authentic flavor for your Italian dishes. About this item. Certain San Marzano tomatoes are certified DOP (or protected designation of origin), which guarantees that they’ve been grown, processed, and canned in a specific geographical zone in … A similar lawsuit over San Marzanos was filed against Cento in federal court in New York earlier this year. Before cooking them, I noticed the tomatoes were long like DOP San Marzanos usually are and had a sweet, gentle, taste. The Cento production plant is located in the San Marzano region in Campania, Italy, approximately 22 miles southeast of the town of Naples. DOP certification guarantees that a tomato is of the San Marzano variety. Perfect for making homemade sauces, Cento certified San Marzano tomatoes are hand picked only when they are ripe, giving them a distinctively sun-ripe and sweet taste. May 24, 2019 / 6:15 PM / CBS/AP The largest U.S. seller of San Marzano tomatoes, known to Italian food lovers as the … The rich volcanic soil, high water table and ideal … How does the 10-year Treasury affect mortgage rates? They add salt, citric… Details. Think of the tomatoes like Champagne, which must come from the eponymous region in France to be worthy of the name: One of many Italian standards for San Marzanos is that they must come from a limited number of fields in one agricultural region of southwestern Italy, the Agro Sarnese-Noceino. Cento strongly denied the lawsuit’s allegations, saying that its tomatoes are true San Marzanos and the suit’s claims are “unfounded” and “frivolous.”. A spokesman for Cento said the consortium mentioned in the California suit is not the only entity that certifies San Marzanos, and that its tomatoes are certified by a third party. Mutual Fund and ETF data provided by Refinitiv Lipper. Cento Certified ORGANIC (DOP) … High price is not predicative of good flavor. That’s the allure of San Marzano tomatoes. “[The lawsuit] seeks to reimburse consumers for the price they paid for tomatoes that are, as alleged, not certified or true San Marzano tomatoes and halt Cento's allegedly deceptive marketing and labeling of the tomatoes,” she said in a statement. Cento San Marzano Marinara Sauce. Ingredients SAN MARZANO WHOLE PEELED TOMATOES, SAN MARZANO … Highlights. A quick, simple and nutritious marinara sauce made with Cento Certified San Marzano Tomatoes. It acknowledged that Cento “may sell some 'San Marzano' tomatoes that are grown in the Agro Sarnese Nocerino,” but the company does not disclose its lack of DOP certification. By Consider The Consumer on April 22, 2019. Canned Rega Rega DOP San Marzano Tomatoes. Cento’s products contain tomatoes from the adjacent region where San Marzano tomatoes are grown in Campania, Italy, according to the lawsuit. Legal Statement. These are the real deal - grown and canned in Italy and DOP … Powered and implemented by FactSet Digital Solutions. (Cento Fine Foods). Canned San Marzano … La Fede San Marzano D.O.P. Use these tomatoes, be … Shop all Cento. Distinct in flavor, these San Marzano tomatoes are grown in Agro Nocerino-Sarnes region of Italy, renowned for its especially from its proximity to Mount Vesuvius. Over the years, the company has expanded its offerings to encompass an array of flavorful tomato … Cento's San Marzano tomatoes aren't the real thing, lawsuits allege. La Valle San Marzano DOP Tomatoes. I have no affiliation with Cento, I just love a perfect tomato sauce. Instead, the Cento products are certified by a third-party organization, the suit stated, according to the Courier-Post. In the interest of finding a great-tasting canned tomato for pizza-making, a small group of pizza and tomato enthusiasts taste-tested 16 different canned tomatoes. tomatoes in juice. 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